Advanced Diploma of Marketing and Communication
(BSB61315)

Cricos Course Code: 097076M
Duration: 78 weeks
Study Periods: 6 terms
Total Hours of Study: 1800 hours
Campus: Sydney

This course will provide you with the skills and knowledge to provide leadership and strategic direction across the marketing activities of an organisation. This will include being able to analyse, design, and execute judgments using wide-ranging technical, creative, conceptual, and managerial competencies. You may decide to become highly specialised or keep your skill-set broad within the marketing field. Upon graduation you may find yourself accountable for group outcomes and for the overall performance of the marketing function of an organisation.

ENTRY REQUIREMENTS
  • Successful completion of all core units in BSB52415 Diploma of Marketing and Communication
  • Must be at least 18 years of age at course commencement
  • International learners must demonstrate they hold an IELTS 5.5 with no skills band less than 5 or equivalent
EMPLOYMENT OPPORTUNITIES
  • Business Analyst
  • Business Development Director
  • Junior Executive

COURSE UNITS

FIND YOUR PURPOSE

Find a bigger purpose. Build sustainability and social responsibility into the way you choose to do business.


CREATE A PLAN

Failing to plan is planning to fail. Explore advanced business planning strategies that you will be able to count on.


BUILD A TEAM

Build a successful, driven and empowered team that will work together to achieve its full potential.


MONEY MATTERS

Cash flow is king. Learn how to manage your finances and ensure that you have control over your numbers.


INNOVATION REVOLUTION

Take your ideas to the next level by finding new and innovating ways to deal with business challenges.


CHANGING DIRECTIONS

Pivot or Persevere? Learn how to identify the best course of action and how to lead your team forward.


ROADMAP TO SUCCESS

Don’t lose sight of the bigger picture. Learn how to develop the discipline to plan and execute your strategy.


CAPTAIN COURAGEOUS

Leading a team isn’t always easy. Learn a range of advanced techniques to drive a team forward and maintain momentum.


INTERNATIONAL EXPANSION

Explore international markets to expand your reach, grow your customer base and increase sales.


DESIGN THE JOURNEY

Develop a marketing plan that focusses on the customer experience in every step of their journey with your brand.


BUILD A CAMPAIGN

Get the biggest bang for your buck by learning how to design an advertising campaign that motivates your customers.


SHOUT OUT LOUD

Learn the skills required to monitor a business launch and make adjustments as required to maintain momentum.