Diploma of Marketing and Communication
(BSB52415)

Cricos Course Code: 097073C
Duration: 52 weeks
Study Periods: 4 terms
Total Hours of Study: 1200 hours
Campus: Sydney

Our Diploma of Marketing & Communication gives you the skills and the know-how to engage and influence valuable customers, develop brand loyalty, and execute strategic marketing campaigns. This program has been specifically designed to provide graduates with a broad base of generalist marketing knowledge and skills suitable both for entry level employment in marketing roles and/or as a platform for further specialised study.

ENTRY REQUIREMENTS
  • Successful completion of all core units in BSB42415 Certificate IV in Marketing and Communication
  • Must be at least 18 years of age at course commencement
  • International learners must demonstrate they hold an IELTS 5.5 with no skills band less than 5 or equivalent
EMPLOYMENT OPPORTUNITIES
  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

COURSE UNITS

FIND YOUR SPARK

Understand what drives success, discover how to master your emotions and develop a winners’ mindset.


DISRUPT THE MARKET

Explore the trajectory of different markets and learn how you can take advantage of current and future trends.


DEVELOP YOUR IDEA

Learn the steps to designing customer-centric products and services that people will fall in love with.


TAKE IT TO MARKET

Develop an online and offline plan to attract new customers and retain existing ones, whilst building a loyal fan base.


FINANCIAL VIABILITY

Learn what makes a business financially viable by building a budget that will allow you to achieve sustainable growth.


WORKPLACE RELATIONSHIPS

Build your interpersonal skills to become more responsive to others, creating stronger workplace relationships.


MAKE IT HAPPEN

Prepare yourself to take up the challenge. Enhance your skills to deliver a project on time, achieving all of the project goals.


SOCIAL MEDIA

Uncover a range of approaches currently being used and develop the skills to grow a business through Social Media.


DEVELOP A DIGITAL STRATEGY

The ability to design e-business solutions is key. Learn how to develop a unique digital strategy for your client or your business.


UX

Gain an insight into user experience (UX) by learning how it encompasses all aspects of the end-user’s interaction with a business and its services.